# Destination brand experience and visitor behavior: the mediating role of destination brand identification

> Research article (Journal of Travel & Tourism Marketing, 2017) · cited 116× · AI/ML

**Wikidata**: [openalex:W2768156477](https://www.wikidata.org/wiki/openalex:W2768156477)  
**Source**: https://4ort.xyz/entity/destination-brand-experience-and-visitor-behavior-the-mediating-role-of-destination-brand-identification