# Destination brand equity-formation: Positioning by tourism type and message consistency

> Research article (Journal of Destination Marketing & Management, 2019) · cited 57× · AI/ML

**Wikidata**: [openalex:W2944883502](https://www.wikidata.org/wiki/openalex:W2944883502)  
**Source**: https://4ort.xyz/entity/destination-brand-equity-formation-positioning-by-tourism-type-and-message-consistency