# Destigmatising the stigma: Understanding the impact of message framing on Chinese consumers' guilt and attitude associated with overspending behaviour

> Research article (Journal of Consumer Behaviour, 2020) · cited 19× · AI/ML

**Wikidata**: [openalex:W3045076235](https://www.wikidata.org/wiki/openalex:W3045076235)  
**Source**: https://4ort.xyz/entity/destigmatising-the-stigma-understanding-the-impact-of-message-framing-on-chinese-consumers-guilt-and-attitude-associated