# Desire, need, and obligation: Examining commitment to luxury brands in emerging markets

> Research article (International Business Review, 2021) · cited 21× · AI/ML

**Wikidata**: [openalex:W3213479903](https://www.wikidata.org/wiki/openalex:W3213479903)  
**Source**: https://4ort.xyz/entity/desire-need-and-obligation-examining-commitment-to-luxury-brands-in-emerging-markets