# Designing the digitalized guest experience: A comprehensive framework and research agenda

> Research article (Psychology and Marketing, 2023) · cited 22× · AI/ML

**Wikidata**: [openalex:W4387815244](https://www.wikidata.org/wiki/openalex:W4387815244)  
**Source**: https://4ort.xyz/entity/designing-the-digitalized-guest-experience-a-comprehensive-framework-and-research-agenda