# Designing Online Platforms for Customized Goods and Services: A Market Frictions–Based Perspective

> Research article (Academy of Management Review, 2021) · cited 25× · AI/ML

**Wikidata**: [openalex:W3165481412](https://www.wikidata.org/wiki/openalex:W3165481412)  
**Source**: https://4ort.xyz/entity/designing-online-platforms-for-customized-goods-and-services-a-market-frictionsbased-perspective