# Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience

> Research article (Public Relations Review, 2022) · cited 42× · AI/ML

**Wikidata**: [openalex:W4280639625](https://www.wikidata.org/wiki/openalex:W4280639625)  
**Source**: https://4ort.xyz/entity/designing-effective-corporate-social-advocacy-campaigns-using-valence-arousal-and-issue-salience