# Designing Decisions in the Unknown: A Generative Model

> Research article (European Management Review, 2018) · cited 32× · AI/ML

**Wikidata**: [openalex:W2886063206](https://www.wikidata.org/wiki/openalex:W2886063206)  
**Source**: https://4ort.xyz/entity/designing-decisions-in-the-unknown-a-generative-model