# Designing Age: The Impact of Logo Color Lightness on Brand Age Perception and Brand Attitude

> Research article (Psychology and Marketing, 2024) · cited 10× · AI/ML

**Wikidata**: [openalex:W4405500521](https://www.wikidata.org/wiki/openalex:W4405500521)  
**Source**: https://4ort.xyz/entity/designing-age-the-impact-of-logo-color-lightness-on-brand-age-perception-and-brand-attitude