# Descriptive or injunctive? The effect of sustainable normative appeals and advertising orientations on environmentally responsible consumption behavior in a collective action perspective

> Research article (Journal of Retailing and Consumer Services, 2024) · cited 15× · AI/ML

**Wikidata**: [openalex:W4396785523](https://www.wikidata.org/wiki/openalex:W4396785523)  
**Source**: https://4ort.xyz/entity/descriptive-or-injunctive-the-effect-of-sustainable-normative-appeals-and-advertising-orientations-on-environmentally-re