# DESCRIPTION AND EVALUATION OF AN INNOVATIVE SEGMENTATION, TARGETING, AND POSITIONING ACTIVITY USING STUDENT PERCEIVED LEARNING AND ACTUAL STUDENT LEARNING

> Research article (Marketing Education Review, 2018) · cited 11× · AI/ML

**Wikidata**: [openalex:W2885294893](https://www.wikidata.org/wiki/openalex:W2885294893)  
**Source**: https://4ort.xyz/entity/description-and-evaluation-of-an-innovative-segmentation-targeting-and-positioning-activity-using-student-perceived-lear