# Deploying artificial intelligence in services to AID vulnerable consumers

> Research article (Journal of the Academy of Marketing Science, 2023) · cited 72× · AI/ML

**Wikidata**: [openalex:W4388600663](https://www.wikidata.org/wiki/openalex:W4388600663)  
**Source**: https://4ort.xyz/entity/deploying-artificial-intelligence-in-services-to-aid-vulnerable-consumers