# Demystifying the impact of customer participation on citizenship behaviors through interpersonal attraction and its contingencies

> Research article (Journal of Business Research, 2022) · cited 23× · AI/ML

**Wikidata**: [openalex:W4283079441](https://www.wikidata.org/wiki/openalex:W4283079441)  
**Source**: https://4ort.xyz/entity/demystifying-the-impact-of-customer-participation-on-citizenship-behaviors-through-interpersonal-attraction-and-its-cont