# Demystifying ‘brand usage engagement’ in social networking contexts: Conceptualisation, scale development & validation

> 2012 doctoral thesis by Linda Hollebeek at University of Auckland

**Wikidata**: [Q112889993](https://www.wikidata.org/wiki/Q112889993)  
**Source**: https://4ort.xyz/entity/demystifying-brand-usage-engagement-in-social-networking-contexts-conceptualisation-scale-development-validation


## References

1. [Source](http://hdl.handle.net/2292/19493)