# Definition, conceptualization and measurement of consumer-based retailer brand equity

> Research article (Journal of Retailing and Consumer Services, 2019) · cited 52× · AI/ML

**Wikidata**: [openalex:W2944340368](https://www.wikidata.org/wiki/openalex:W2944340368)  
**Source**: https://4ort.xyz/entity/definition-conceptualization-and-measurement-of-consumer-based-retailer-brand-equity