# Defining online to offline (O2O): a systematic approach to defining an emerging business model

> Research article (Internet Research, 2022) · cited 35× · AI/ML

**Wikidata**: [openalex:W4285726114](https://www.wikidata.org/wiki/openalex:W4285726114)  
**Source**: https://4ort.xyz/entity/defining-online-to-offline-o2o-a-systematic-approach-to-defining-an-emerging-business-model