# DeePay: deep learning decodes EEG to predict consumer’s willingness to pay for neuromarketing

> Research article (Frontiers in Human Neuroscience, 2023) · cited 15× · AI/ML

**Wikidata**: [openalex:W4379386556](https://www.wikidata.org/wiki/openalex:W4379386556)  
**Source**: https://4ort.xyz/entity/deepay-deep-learning-decodes-eeg-to-predict-consumers-willingness-to-pay-for-neuromarketing