# Deep Neural Network-Based Click-Through Rate Prediction using Multimodal Features of Online Banners

> Research article (2019 IEEE Fifth International Conference on Multimedia Big Data (BigMM), 2019) · cited 19× · AI/ML

**Wikidata**: [openalex:W2992423735](https://www.wikidata.org/wiki/openalex:W2992423735)  
**Source**: https://4ort.xyz/entity/deep-neural-network-based-click-through-rate-prediction-using-multimodal-features-of-online-banners