# Decolonising the Marketing Academy: An Indigenous Māori Perspective on Engagement, Methodologies and Practices

> Research article (Australasian Marketing Journal (AMJ), 2021) · cited 29× · AI/ML

**Wikidata**: [openalex:W4200454608](https://www.wikidata.org/wiki/openalex:W4200454608)  
**Source**: https://4ort.xyz/entity/decolonising-the-marketing-academy-an-indigenous-maori-perspective-on-engagement-methodologies-and-practices