# Decoding the Dynamics of Value Cocreation in Consumer Tribes: An Agency Theory Approach

> Research article (Cybernetics & Systems, 2017) · cited 28× · AI/ML

**Wikidata**: [openalex:W2568029919](https://www.wikidata.org/wiki/openalex:W2568029919)  
**Source**: https://4ort.xyz/entity/decoding-the-dynamics-of-value-cocreation-in-consumer-tribes-an-agency-theory-approach