# Deciphering the evolution of metaverse - A techno-functional perspective in digital marketing

> Research article (International Journal of Information Management Data Insights, 2024) · cited 10× · AI/ML

**Wikidata**: [openalex:W4403086305](https://www.wikidata.org/wiki/openalex:W4403086305)  
**Source**: https://4ort.xyz/entity/deciphering-the-evolution-of-metaverse-a-techno-functional-perspective-in-digital-marketing