# Deakin University, School of Communication and Creative Arts, Persona Celebrity Publics Research Group

> organisation involved in scholarly research

**Wikidata**: [Q74536110](https://www.wikidata.org/wiki/Q74536110)  
**Source**: https://4ort.xyz/entity/deakin-university-school-of-communication-and-creative-arts-persona-celebrity-publics-research-group

## Summary
The Persona Celebrity Publics Research Group is a research institute within Deakin University's School of Communication and Creative Arts in Australia. The organization is involved in scholarly research, specifically focused on the field of Persona Studies.

## Key Facts
- Located in Australia
- Classified as a research institute
- Part of Deakin University, specifically within the School of Communication and Creative Arts
- Primary research focus linked to Persona Studies
- Involved in scholarly research activities

## FAQs
### Q: What is the primary purpose of the Persona Celebrity Publics Research Group?
A: The organization conducts scholarly research as a research institute, with a specific focus on Persona Studies as its area of investigation.

### Q: Where is the Persona Celebrity Publics Research Group located?
A: The research group is based in Australia at Deakin University, operating within the School of Communication and Creative Arts.

### Q: What type of organization is the Persona Celebrity Publics Research Group?
A: It is classified as a research institute, which is an organization whose primary purpose is to conduct research rather than teaching or commercial activities.

## Why It Matters
The Persona Celebrity Publics Research Group represents a specialized academic unit dedicated to advancing knowledge in the emerging field of Persona Studies. As part of Deakin University's School of Communication and Creative Arts, it contributes to understanding how personas, celebrities, and publics interact in contemporary media and cultural landscapes. Research institutes like this play a critical role in generating new knowledge through systematic investigation, free from the teaching obligations that typically divide university researchers' attention. This focused approach allows for deeper exploration of how public figures construct and maintain their personas, and how audiences engage with celebrity culture in the digital age.

## Notable For
- Dedicated focus on Persona Studies as a research domain
- Positioned within a communication and creative arts academic context
- Operates as a specialized research unit within the Australian higher education system
- Contributes to scholarly understanding of celebrity-public dynamics

## Body

### Organizational Classification
The Persona Celebrity Publics Research Group is formally classified as a research institute, a type of organization whose primary purpose is to conduct research. Unlike general university departments that balance teaching and research missions, this entity exists specifically to generate new knowledge through systematic investigation in its specialized domain. The organization's work is referenced in academic contexts with connections to peer review processes documented through Deakin University's scholarly publishing infrastructure.

### Institutional Context
The research group operates within Deakin University, specifically housed in the School of Communication and Creative Arts. This positioning places the organization within a faculty structure that encompasses media, communication, and creative disciplines, providing an interdisciplinary environment for research on personas and celebrity culture. The Australian location situates the group within the country's higher education and research funding ecosystem.

### Research Focus
The organization's scholarly research activities center on Persona Studies, an academic field examining the construction, performance, and reception of public identities. This encompasses the intersection of personas—the curated selves presented publicly—with celebrity figures and their relationships with various publics. The research likely addresses how digital media, social platforms, and cultural industries shape contemporary understandings of fame, identity, and public engagement.

### Relationship to Research Institute Model
As a research institute, the Persona Celebrity Publics Research Group follows an organizational model distinguished from other knowledge-producing entities. It differs from think tanks, which primarily conduct policy-oriented research to influence government decisions. Instead, this organization pursues fundamental scholarly inquiry within its disciplinary scope. It is an operational entity conducting hands-on investigation rather than a membership-based organization like scientific or learned societies. This structure allows researchers to concentrate resources and talent on specialized investigation into persona-related phenomena.

## References

1. [Directory of Open Access Journals](https://ojs.deakin.edu.au/index.php/ps/about/editorialPolicies#peerReviewProcess)