# Datalogix

> Suite of adtech systems that include digital audiences, contextual targeting, and campaign measurement software owned by Oracle

**Wikidata**: [Q16989150](https://www.wikidata.org/wiki/Q16989150)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/Oracle_Advertising)  
**Source**: https://4ort.xyz/entity/datalogix

## Summary
Datalogix is a suite of advertising technology (adtech) systems that provides digital audiences, contextual targeting, and campaign measurement software. Owned by Oracle Corporation, it operates as part of the Oracle Advertising and Oracle Data Cloud divisions. Founded in 2002 and merged into Oracle in 2014, the company is headquartered in Austin, Texas.

## Key Facts
- **Official Name:** Oracle Advertising (also known as Oracle Data Cloud).
- **Owner:** Oracle Corporation.
- **Founded:** January 1, 2002.
- **Dissolved/Merged:** 2014 (merged into Oracle Corporation).
- **Headquarters:** Austin, Texas, United States.
- **Industry:** Online advertising and software.
- **Primary Functions:** Digital audiences, contextual targeting, contextual advertising, and campaign measurement.
- **Online Presence:** Website located at `oracle.com/cx/advertising/`; LinkedIn ID `oracleadvertising`.
- **Classification:** Software company.

## FAQs
### Q: What does Datalogix do?
A: Datalogix operates as a suite of adtech systems designed for the online advertising industry. It provides software for digital audiences, contextual targeting, and measuring the effectiveness of advertising campaigns.

### Q: Who owns Datalogix?
A: Datalogix is owned by Oracle Corporation. Following its merger in 2014, it functions under the branding Oracle Advertising and Oracle Data Cloud.

### Q: When was Datalogix founded and when did it merge with Oracle?
A: The company was founded on January 1, 2002. It was merged into Oracle Corporation in 2014.

## Why It Matters
Datalogix matters because it represents a significant component of Oracle's strategic expansion into the digital advertising and data cloud sector. By integrating Datalogix's capabilities—specifically in contextual targeting and campaign measurement—Oracle extended its enterprise software portfolio to include specialized adtech solutions. This allows businesses to leverage data for defining target audiences and executing contextual advertising strategies. The transition of Datalogix into Oracle Advertising illustrates the consolidation of independent adtech tools into larger cloud ecosystems, providing marketers with integrated suites to manage digital audiences and online advertising campaigns more effectively.

## Notable For
- **Comprehensive Adtech Suite:** Distinguishes itself by combining digital audiences, contextual targeting, and measurement software into a single system.
- **Oracle Integration:** Notable for its full integration into Oracle Corporation, serving as the foundation for Oracle Advertising and Oracle Data Cloud.
- **Industry Focus:** Specifically structured to serve the online advertising and software industries.
- **Data-Driven Targeting:** Facilitates precise advertising through target audience identification and contextual advertising methods.

## Body

### Corporate History and Structure
Datalogix is a United States-based software company founded on January 1, 2002. Headquartered in Austin, Texas, the company was established to develop software solutions for the online advertising industry. In 2014, the entity was dissolved as an independent organization and merged into Oracle Corporation. Following the merger, the technology and operations were rebranded under the official name **Oracle Advertising**, also referred to as **Oracle Data Cloud**.

### Products and Functionality
The entity operates as a suite of adtech systems. Its core software capabilities are categorized into three primary areas:
*   **Digital Audiences:** Tools for identifying and categorizing online user groups.
*   **Contextual Targeting:** Software used to place advertisements based on the context of the surrounding content, rather than solely on user behavior.
*   **Campaign Measurement:** Systems designed to analyze and report on the performance of advertising campaigns.

### Industry Identity
Classified as a software company within the online advertising industry, Datalogix serves functions related to advertising, advertising campaigns, and contextual advertising. The platform is utilized to define and reach specific target audiences. Its digital footprint includes a presence on Twitter under the handle **OracleDataCloud** and a LinkedIn profile identified as **oracleadvertising**. The company maintains a Crunchbase organization ID of `datalogix`.

## References

1. [Crunchbase](http://www.crunchbase.com/organization/datalogix)
2. Google Knowledge Graph