# Data Quality Assurance Begins Before Data Collection and Never Ends: What Marketing Researchers Absolutely Need to Remember

> Research article (International Journal of Market Research, 2021) · cited 54× · AI/ML

**Wikidata**: [openalex:W3213195770](https://www.wikidata.org/wiki/openalex:W3213195770)  
**Source**: https://4ort.xyz/entity/data-quality-assurance-begins-before-data-collection-and-never-ends-what-marketing-researchers-absolutely-need-to-rememb