# Data-driven message optimization in dynamic sports media: an artificial intelligence approach to predict consumer response

> Research article (Sport Management Review, 2024) · cited 13× · AI/ML

**Wikidata**: [openalex:W4400243135](https://www.wikidata.org/wiki/openalex:W4400243135)  
**Source**: https://4ort.xyz/entity/data-driven-message-optimization-in-dynamic-sports-media-an-artificial-intelligence-approach-to-predict-consumer-respons