# Data-Driven, Data-Informed, Data-Augmented: How Ubisoft’s Ghost Recon Wildlands Live Unit Uses Data for Continuous Product Innovation

> Research article (California Management Review, 2020) · cited 27× · AI/ML

**Wikidata**: [openalex:W3007423296](https://www.wikidata.org/wiki/openalex:W3007423296)  
**Source**: https://4ort.xyz/entity/data-driven-data-informed-data-augmented-how-ubisofts-ghost-recon-wildlands-live-unit-uses-data-for-continuous-product-i