# Dark side of consumer-brand relationships: A brand hate perspective in anti-brand social media communities

> Research article (Journal of Global Marketing, 2023) · cited 13× · AI/ML

**Wikidata**: [openalex:W4367555034](https://www.wikidata.org/wiki/openalex:W4367555034)  
**Source**: https://4ort.xyz/entity/dark-side-of-consumer-brand-relationships-a-brand-hate-perspective-in-anti-brand-social-media-communities