# Customer’s loyalty and trial intentions within the retailer: the moderating role of variety-seeking tendency

> Research article (Journal of Consumer Marketing, 2019) · cited 15× · AI/ML

**Wikidata**: [openalex:W2944286168](https://www.wikidata.org/wiki/openalex:W2944286168)  
**Source**: https://4ort.xyz/entity/customers-loyalty-and-trial-intentions-within-the-retailer-the-moderating-role-of-variety-seeking-tendency