# Customers’ help-seeking propensity and decisions in brands’ self-built live streaming E-Commerce: A mixed-methods and fsQCA investigation from a dual-process perspective

> Research article (Journal of Business Research, 2022) · cited 55× · AI/ML

**Wikidata**: [openalex:W4311831574](https://www.wikidata.org/wiki/openalex:W4311831574)  
**Source**: https://4ort.xyz/entity/customers-help-seeking-propensity-and-decisions-in-brands-self-built-live-streaming-e-commerce-a-mixed-methods-and-fsqca