# Customers driving a firm's responsible innovation response for grand challenges: A co‐active <scp>issue‐selling</scp> perspective

> Research article (Journal of Product Innovation Management, 2023) · cited 22× · AI/ML

**Wikidata**: [openalex:W4387855720](https://www.wikidata.org/wiki/openalex:W4387855720)  
**Source**: https://4ort.xyz/entity/customers-driving-a-firm-s-responsible-innovation-response-for-grand-challenges-a-coactive-scp-issueselling-scp-perspect