# Customers create customers!–Assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM

> Research article (Asia-Pacific Journal of Business Administration, 2022) · cited 41× · AI/ML

**Wikidata**: [openalex:W4306678793](https://www.wikidata.org/wiki/openalex:W4306678793)  
**Source**: https://4ort.xyz/entity/customers-create-customers-assessing-the-role-of-perceived-personalization-online-advertising-engagement-and-online-user