# Customers churn prediction and marketing retention strategies. An application of support vector machines based on the AUC parameter-selection technique in B2B e-commerce industry

> Research article (Industrial Marketing Management, 2016) · cited 156× · AI/ML

**Wikidata**: [openalex:W2514172024](https://www.wikidata.org/wiki/openalex:W2514172024)  
**Source**: https://4ort.xyz/entity/customers-churn-prediction-and-marketing-retention-strategies-an-application-of-support-vector-machines-based-on-the-auc