# Customer word-of-mouth for generative AI: Innovation and adoption in hospitality and tourism

> Research article (International Journal of Hospitality Management, 2024) · cited 33× · AI/ML

**Wikidata**: [openalex:W4405494298](https://www.wikidata.org/wiki/openalex:W4405494298)  
**Source**: https://4ort.xyz/entity/customer-word-of-mouth-for-generative-ai-innovation-and-adoption-in-hospitality-and-tourism