# Customer value, purchase intentions and willingness to pay: the moderating effects of cultural/economic distance

> Research article (Asia Pacific Journal of Marketing and Logistics, 2021) · cited 14× · AI/ML

**Wikidata**: [openalex:W3157183544](https://www.wikidata.org/wiki/openalex:W3157183544)  
**Source**: https://4ort.xyz/entity/customer-value-purchase-intentions-and-willingness-to-pay-the-moderating-effects-of-cultural-economic-distance