# Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data

> Research article (Social Network Analysis and Mining, 2018) · cited 158× · AI/ML

**Wikidata**: [openalex:W2888267224](https://www.wikidata.org/wiki/openalex:W2888267224)  
**Source**: https://4ort.xyz/entity/customer-segmentation-using-online-platforms-isolating-behavioral-and-demographic-segments-for-persona-creation-via-aggr