# Customer segmentation using bisecting k-means algorithm based on recency, frequency, and monetary (RFM) model

> Research article (Jurnal Teknologi dan Sistem Komputer, 2019) · cited 13× · AI/ML

**Wikidata**: [openalex:W3015721600](https://www.wikidata.org/wiki/openalex:W3015721600)  
**Source**: https://4ort.xyz/entity/customer-segmentation-using-bisecting-k-means-algorithm-based-on-recency-frequency-and-monetary-rfm-model