# CUSTOMER SEGMENTATION BY USING RFM MODEL AND CLUSTERING METHODS: A CASE STUDY IN RETAIL INDUSTRY

> Research article (International Journal of Contemporary Economics and Administrative Sciences - International Journal of Contemporary Economics and Administrative Sciences, 2018) · cited 57× · AI/ML

**Wikidata**: [openalex:W2900958317](https://www.wikidata.org/wiki/openalex:W2900958317)  
**Source**: https://4ort.xyz/entity/customer-segmentation-by-using-rfm-model-and-clustering-methods-a-case-study-in-retail-industry