# Customer segmentation based on psychographic and demographic aspects as a determinant of customer targeting in the online environment

> Research article (Littera Scripta, 2020) · cited 11× · AI/ML

**Wikidata**: [openalex:W3000534437](https://www.wikidata.org/wiki/openalex:W3000534437)  
**Source**: https://4ort.xyz/entity/customer-segmentation-based-on-psychographic-and-demographic-aspects-as-a-determinant-of-customer-targeting-in-the-onlin