# Customer Segmentation and Strategy Development Based on User Behavior Analysis, RFM Model and Data Mining Techniques: A Case Study

> Research article (2018 IEEE 15th International Conference on e-Business Engineering (ICEBE), 2018) · cited 55× · AI/ML

**Wikidata**: [openalex:W2907006747](https://www.wikidata.org/wiki/openalex:W2907006747)  
**Source**: https://4ort.xyz/entity/customer-segmentation-and-strategy-development-based-on-user-behavior-analysis-rfm-model-and-data-mining-techniques-a-ca