# Customer Roles in Self-Service Technology Encounters in a Tourism Context

> Research article (Journal of Travel & Tourism Marketing, 2016) · cited 90× · AI/ML

**Wikidata**: [openalex:W2338144070](https://www.wikidata.org/wiki/openalex:W2338144070)  
**Source**: https://4ort.xyz/entity/customer-roles-in-self-service-technology-encounters-in-a-tourism-context