# Customer Response Model in Direct Marketing: Solving the Problem of Unbalanced Dataset with a Balanced Support Vector Machine

> Research article (Journal of theoretical and applied electronic commerce research, 2022) · cited 18× · AI/ML

**Wikidata**: [openalex:W4286203136](https://www.wikidata.org/wiki/openalex:W4286203136)  
**Source**: https://4ort.xyz/entity/customer-response-model-in-direct-marketing-solving-the-problem-of-unbalanced-dataset-with-a-balanced-support-vector-mac