# Customer Relationship Management (CRM) in Small and Medium Tourism Enterprises: A Dynamic Capabilities Perspective

> Research article (Tourism and hospitality management, 2018) · cited 24× · AI/ML

**Wikidata**: [openalex:W2803436744](https://www.wikidata.org/wiki/openalex:W2803436744)  
**Source**: https://4ort.xyz/entity/customer-relationship-management-crm-in-small-and-medium-tourism-enterprises-a-dynamic-capabilities-perspective