# Customer relationship management and hotel performance: the mediating influence of marketing capabilities—evidence from the Malaysian hotel industry

> Research article (Information Technology & Tourism, 2017) · cited 39× · AI/ML

**Wikidata**: [openalex:W2607425548](https://www.wikidata.org/wiki/openalex:W2607425548)  
**Source**: https://4ort.xyz/entity/customer-relationship-management-and-hotel-performance-the-mediating-influence-of-marketing-capabilitiesevidence-from-th