# Customer relationship management and big data enabled: Personalization & customization of services

> Research article (Applied Computing and Informatics, 2018) · cited 385× · AI/ML

**Wikidata**: [openalex:W2802539019](https://www.wikidata.org/wiki/openalex:W2802539019)  
**Source**: https://4ort.xyz/entity/customer-relationship-management-and-big-data-enabled-personalization-amp-customization-of-services