# Customer relationship building: The role of brand attractiveness and consumer–brand identification

> Research article (Journal of Business Research, 2016) · cited 317× · AI/ML

**Wikidata**: [openalex:W2283632079](https://www.wikidata.org/wiki/openalex:W2283632079)  
**Source**: https://4ort.xyz/entity/customer-relationship-building-the-role-of-brand-attractiveness-and-consumerbrand-identification