# Customer reference marketing: Conceptualization, measurement and link to selling performance

> Research article (Industrial Marketing Management, 2017) · cited 44× · AI/ML

**Wikidata**: [openalex:W2576385848](https://www.wikidata.org/wiki/openalex:W2576385848)  
**Source**: https://4ort.xyz/entity/customer-reference-marketing-conceptualization-measurement-and-link-to-selling-performance