# Customer profiling, segmentation, and sales prediction using AI in direct marketing

> Research article (Neural Computing and Applications, 2023) · cited 113× · AI/ML

**Wikidata**: [openalex:W4390145612](https://www.wikidata.org/wiki/openalex:W4390145612)  
**Source**: https://4ort.xyz/entity/customer-profiling-segmentation-and-sales-prediction-using-ai-in-direct-marketing