# Customer preferences versus managerial decision-making in open innovation communities: the case of Starbucks

> Research article (Technology Analysis and Strategic Management, 2015) · cited 31× · AI/ML

**Wikidata**: [openalex:W1787794352](https://www.wikidata.org/wiki/openalex:W1787794352)  
**Source**: https://4ort.xyz/entity/customer-preferences-versus-managerial-decision-making-in-open-innovation-communities-the-case-of-starbucks