# Customer portfolios – challenges of internal and external alignment

> Research article (IMP Journal, 2017) · cited 10× · AI/ML

**Wikidata**: [openalex:W2580138166](https://www.wikidata.org/wiki/openalex:W2580138166)  
**Source**: https://4ort.xyz/entity/customer-portfolios-challenges-of-internal-and-external-alignment