# Customer participation in virtual brand communities: The self-construal perspective

> Research article (Information & Management, 2015) · cited 79× · AI/ML

**Wikidata**: [openalex:W2410229493](https://www.wikidata.org/wiki/openalex:W2410229493)  
**Source**: https://4ort.xyz/entity/customer-participation-in-virtual-brand-communities-the-self-construal-perspective